PUMA’s modern brand identity was born October 1, 1948, when Rudolf Dassler registered the PUMA name after beginning operations earlier that year. The brand date carries a 24/6 full-date total, a 1 day, and a 1948 year that reduces to Master 22, with Rat Eastern energy and Libra Western influence. PUMA’s formation also carries an unusual numerical frame: operations began June 1, 1948 on a 29/11 date, and its commercial-register entry followed January 14, 1949 on another 29/11 date.
The Eastern timeline repeats across major milestones. In friendly Dragon year 1952, PUMA recorded early Olympic success and advanced its football identity with the SUPER ATOM. In enemy Horse year 1954, PUMA shoes nevertheless produced the company’s first world record. Friendly Monkey year 1968 brought major Olympic visibility and important brand developments, while PUMA’s own Rat year 2008 coincided with Usain Bolt’s historic Beijing performance and enormous global exposure for the brand.
CUE: PUMA’s foundation combines a 6 identity with a Master 22 year, while Master 11 dates frame its early corporate formation. Its later history repeatedly touches Rat-friendly Dragon and Monkey cycles, but its first world record arriving in enemy Horse timing is equally important. PUMA shows that CUE timing is most useful when it identifies recurring patterns without treating friendly years as guaranteed success or enemy years as guaranteed failure.
