Coach

Snakes symbolize transformation, and Coach’s journey proves it. In 2013 (a Snake year), Coach hit $5 billion in global sales — aligned, elevated, and slithering into success. That same year, Stuart Vevers (an Ox, friendly to Snake) took over as creative director, and years later came Jennifer Lopez — a Rooster, also friendly to the Snake— as the global brand face. All friendly energies, all wins. But in 2019 (enemy Pig year), they appointed Jide J. Zeitlin as CEO of Tapestry. Less than a year later, in July 2020, he stepped down amid allegations of personal misconduct. Just goes to show — enemy years can unravel the bag.