Prada

Prada — Founded in 1913, Year of the Ox. Ox energy builds legacy through patience and strength — and Prada has done just that, becoming a global luxury icon with revenues topping €4.7 billion in 2023. But even powerhouses face storms. In 2015 (Goat year — enemy to the Ox), The New York Times published a report exposing the brutal sourcing of ostrich leather, with Prada named front and center. Reputation shaken, but resilience prevailed. Prada thrives best for those with Ox, Rat, Snake, or Rooster energy — the empire-builders, the strategists, the perfectionists. But if you're a Goat? Maybe leave this brand on the shelf.