Launched August 6, 2013—Year of the Snake, with an 11 Life Path—Yeezy was founded under the exact same sign as its creator, Kanye West (also a Snake). That’s brand-to-founder alignment at the highest level. The Snake brings style, strategy & magnetic cool. The 11 adds visionary reach & cultural disruption. Yeezy wasn’t just fashion—it was an energetic mirror of its maker.