CUE Story

UPS: the story in the numbers

Founded 28 August 1907, a Wednesday.

UPS began on August 28, 1907, carrying 8 energy with the powerful 28 imprint of wealth, ownership and empire. More than six decades later, that number returned at one of the biggest turning points in its history. On February 28, 1975, UPS entered Canada and became an international company for the first time.

The timing adds another layer. That first international move came in a friendly Cat year, and another Cat year brought UPS's 1999 public offering. Own sign Goat timing also marked major expansion through the Coyote Logistics acquisition in 2015. Ox years show a more complicated pattern, including the disruptive 1997 strike, but also periods of major expansion.

CUE: UPS makes the 28 especially interesting because it did not appear only at the beginning. It returned when the company crossed its first international border. For UPS, the pattern is less about promised wealth and more about ownership becoming scale, then scale becoming global reach.

Life Path, sun sign and Chinese sign are CUE's reading of the date, not scientific claims. They describe tendencies, never outcomes.

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