The North Face — Founded in 1966, the Year of the Horse. Horses are adventurous, bold, and built for endurance — just like The North Face’s rugged, go-anywhere gear. But Horses face friction with Rats. In 2008 (Rat year), The North Face found itself battling counterfeiters worldwide, leading to lawsuits and damaged trust as fake gear flooded markets. Perfect for Horses, Tigers, and Dogs. If you’re a Rat? Maybe stick to another trail.