Square’s institutional identity is best anchored to February 11, 2009, when Jack Dorsey, Jim McKelvey, and Tristan O’Tierney began developing the business and produced its first software build. The company was formally incorporated as Seashell, Inc. on June 17, 2009, then renamed Square, Inc. on August 7.
The February 11, 2009 date carries a 24/6 full-date total, an 11 day, a 2 month, and an 11 year. Its Eastern identity is Ox, with Snake and Rooster as friendly signs, Rat as its soulmate, and Goat as its direct enemy. SQUARE carries an 81/9 Letterology total.
Square’s identity began with a working payment system, then expanded through corporate formation, public markets, banking, and its continued role as Block’s seller ecosystem. The 2013 Snake year brought Square Cash, the 2015 Goat year brought its public debut, and the 2021 Ox year brought Square Financial Services and the transition to Block.
CUE: Square carries the energy of turning a practical payment tool into expanding infrastructure for commerce, banking, and business growth.
