CUE Story

Ben & Jerry's: the story in the numbers

Founded 5 May 1978, a Friday.

8 Life Path + Horse. Founded in 1978, Ben & Jerry’s scaled from a Vermont scoop shop into a $500M+ global brand known for social activism, flavor creativity, and community-based marketing. The 8 reflects business scalability and ethical branding; the Horse powers cultural movement and loyalty through playful yet bold engagement.

Life Path, sun sign and Chinese sign are CUE's reading of the date, not scientific claims. They describe tendencies, never outcomes.

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How do you match Ben & Jerry's?

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